The first day I began to look into the variety of marketing roles available, I didn't understand what half of them meant. Marketing Coordinator... yeah, easy, someone that coordinates stuff... but as John Foster Dulles said, "A man's accomplishments in life are the cumulative effect of his attention to detail." I'm slowly learning, it's all about the detail and energy that one puts in, in order to get something back.
Pursuing a lifelong career in marketing has turned into something more than, "I want to do that because damn, my marketing professor from 4 years ago was awesome." But to be fair, she did work for Coca-Cola pre-lecturer days...
I've recently been focusing on the long-term idea, rather than trend, of brand management. Definitions are always relevant, but the best all-encompassing one I've heard yet of a "brand" (pictured above) is by Marty Neumeier:
"A brand is a person's gut feeling about a product, service, or organization. That's my short definition. The brand isn't what you say it is. It's what they say it is."
That quote alone sums up more than just marketing, it's my version of the 3 Ps of branding: perception, psychology and power. The majority of which, mankind has no idea how to ethically use and/or maintain. But in my opinion, I think that's what's so alluring about the field of marketing. It encompasses creativity, human interests, competition and preference with a product and service offering, and allows one to utilise both strategy and tact (often wit helps too) in the ability to create the perfect placement. Of course, increasing sales growth and market share helps too. But the intangible aspects of a powerful brand are so compelling, and to figure out what makes Consumer A in Market A want Product A is the name of the game. I think pictures are pretty effective too...
Now, hopefully if I'm asked "Why are you going for this
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