Desperate times call for desperate measures… due to the very nonexistent amount of attention my resume has received, I have drastically pulled a "Hagan Blount" (this guy is severely genius) and drastically made over my resume into the Facebook Timeline theme to position myself as THE "outside-the-box" thinker of all time. As I am applying for mainly creative roles, I've tried to brand myself as an "outside the box thinker," aiming to portray this - how else? - with my resume.
Out of the two applications I've used it for (creative roles), I've had one call back. Never mind the fact that my Australian permanent residency is still processing, counting me ineligible for said job, I finally got a call back!!!!
I'm currently reading the book Positioning by Al Ries and Jack Trout, and in it they mention, "Today's marketplace is no longer responsive to the strategies that worked in the past. There are just too many products, too many companies, and too much marketing noise." YES! That is exactly how I feel in this competitive job market!! And so, this is how I've chosen to position myself. Hope it works!
Special thanks to Facebook and Google Images!!
No comments:
Post a Comment